![](https://freight.cargo.site/t/original/i/39eba8fa24337137e05f0ea77b58fc1d9e862f2b21cee204f9d0ada01d2ae102/META-Frank.gif)
![](https://freight.cargo.site/t/original/i/44be04f2e7ad5e410eeb619225eb738cd333109c47af3269caf960b262873c9e/META-Climb2.gif)
![](https://freight.cargo.site/t/original/i/d70a2c0269e70713016d65f8f25ca9636fda986d6ac644c0be21cf1f323f49d1/Meta-Robe.gif)
Working in collaboration with Not to Scale, I directed THESE animated social spots for META. TAKE A LOOK to see what life is like for a small time beekeeper, stay at home robe inventor and upstart Colorado climbing gym!
Producer: Rebecca Cadeño Wells and Not To Scale
Animation: Kieran Hetznecker, Max Graenitz, Nicholas Brooks
Initial style frames before creative pivoted to a more photo based approach:
![](https://freight.cargo.site/t/original/i/c5406e6686b74264868c426ac28f05d2ea1a20358acaf98a2760c8b33d112ea6/Frank2.jpg)
![](https://freight.cargo.site/t/original/i/b3472fcd738875c76797f51e063225a084f64aca3d77a7f6dfdd39dffeeb81bf/Frank3.jpg)
![](https://freight.cargo.site/t/original/i/a4c100e27a7117ea254de611bfc7a75b1c9db11675b96b944839fea114a08b9b/Frank4.jpg)
![](https://freight.cargo.site/t/original/i/cea17c67ce9d97dccbab21767536e5f013b676055232b1a6fe894fbca51a250c/Frank5.jpg)
![](https://freight.cargo.site/t/original/i/a6e479f9a1d65da37060d5a17bbcc8d51aa0165c35d2564605b1b06ca1388c98/META_Robe_02.jpg)
![](https://freight.cargo.site/t/original/i/fd808cb3809e0e1dfb207cec1cab1809d1c33f9edc4b15a228c91b961508acb9/META_Robe_04.jpg)
![](https://freight.cargo.site/t/original/i/06cbf9ab39736c82ec0b63f1c2881d5e8a4eb7c4ed3a77cfa71d11cc2c91131f/META_Robe_06.jpg)
![](https://freight.cargo.site/t/original/i/3e8be107c22c9df616ef00ec16f45dbe7b1fc11832d2e9602f8949d04ffc59cf/META_Robe_07.jpg)
![](https://freight.cargo.site/t/original/i/b9601d78da560b85430da35ab61e4d9126649a496f05d4cc05b1cf67b3801ce7/META_Climb_02.jpg)
![](https://freight.cargo.site/t/original/i/42c8d8f69f2676eefaf15fb8bac69f84b5052613d4e9fac9959eb415db9dbe14/META_Climb_03.jpg)
![](https://freight.cargo.site/t/original/i/17b417ab98b74990c5eed97f121db779d53700d0d1de18112935a36a3f3bb6f5/META_Climb_04.jpg)
![](https://freight.cargo.site/t/original/i/5db5e65d545c254dd11861e72ce56f2a426023336dfa13676bfe743c6a83da3a/META_Climb_05.jpg)
And a few from the cutting room floor...
![](https://freight.cargo.site/t/original/i/826b375aff50c25f697408f375ac70142c1bfbfac7f446592ce199af24081805/Skateboard1.jpg)
![](https://freight.cargo.site/t/original/i/a3806003e7226ce28fe8d81ee3434ff0949ae68878d5fc4b4c8694e223a896b4/Climber3.jpg)
![](https://freight.cargo.site/t/original/i/0e6963982a7a2f80b04afededcc4949dc534119d25b4a6ce46de2a620b56cd29/Climber1.jpg)
![](https://freight.cargo.site/t/original/i/601fc3e8074399a30156ee4484abc9d9726fd173f10886d44593747b295cbae4/Hat.jpg)