Working in collaboration with Not to Scale, I directed THESE animated social spots for META. TAKE A LOOK to see what life is like for a small time beekeeper, stay at home robe inventor and upstart Colorado climbing gym!

Producer: Rebecca Cadeño Wells and Not To Scale
Animation: Kieran Hetznecker, Max Graenitz, Nicholas Brooks

Initial style frames before creative pivoted to a more photo based approach:

And a few from the cutting room floor...

Louis Morton 2024